On episode 326 of The Solopreneur Hour Butch shares his journey from sales to comedian to author.
His latest book, Sales Management for Dummies, is available as of October 2015 and we explore what it was like to write and publish that book as well as his life on the comedic road.
More About Butch Bellah
Butch’s comedic career didn’t begin the way you might expect. He graduated high school, spent a few weeks at college before deciding he simply wanted to get to work. He left, joined a company’s sales department and worked his way up to eventually buy that very business at the age of 35.
He self-published his first book, The 10 Essential Habits of Sales Superstars, and was later contacted by the publishing company responsible for the For Dummies line about doing a For Dummies book on sales management.
Despite all of the lessons he learned throughout his business career, Butch will be the first to tell you his 10 years on the road as a comedian was by far and away the best training ground for sales.
In this show you’ll also discover:
- How long is 5 minutes in stand up time?
- Who are some of the biggest names he worked with in comedy?
- When did his biggest learning curve happen?
- People don’t buy what they need – what do they buy?
- How can you share the voice of your brand?
- And so much more!
In January of 1991 Butch took the stage during an open mic night at a local comedy club. He had always been the funny guy among his friends, in class, and anywhere else. He liked to be the center of attention and will gladly tell you he’s never met a mic he didn’t love!
By spring of that same year he was headlining clubs – a feat nearly unheard of in comedic circles. But he was never one to rest on his laurels and he busted his tail for the next 10 years traveling around the country doing the circuit, learning from his fellow comedians what to do and what not to do, and honing his craft the entire time.
At the end of that decade he was burnt out and the comedy scene was changing. Clubs were closing fast, and the ones that remained open were only doing so on weekends (not weeknights). Butch decided to leave comedy. Although he doesn’t regret it, he does miss it.
On this episode we talk about what he misses, what he learned from comedy that has helped him in the sales world and what was the hardest thing about writing his latest book, Sales Management For Dummies.
One of the areas we dive headlong into is the parallels of the construction of a joke and a sales conversation. In comedy Butch would start his joke with the punchline. He was setting his audience up to get it later on when he closed. It’s the same in sales: you start with your close, your punchline. And you lead your audience from there through the joke (or the sales process) and then lead them back to the finish/close/punchline.
For example on this show we often say “the how is none of your business”. And it’s not. When it comes to your goals, your dreams and aspirations the how of those is none of your business.
What is your business is getting to work and taking action. If I tell you there’s $100k on the roof of the house across the street and it’s yours but only if you get it in the next 15 minutes will you go get it? Of course you will! You don’t have any idea how you’re going to get it yet, but you know you’re going to get it.
See the connection? We draw quite a few more on this show, listen in to hear them all on episode 326 of The Solopreneur Hour.
QUESTION OF THE DAY: What is the experience your brand is leaving your customers with? Let us know in the comments below!
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Selected Links and Resources From This Episode
More About Butch Bellah
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