Today I took a stroll around Washington Park in Denver with Joel Comm. I like Joel a lot…we’re peas in a pod. He’s a guy that “gets” it.
We talked about a TON of cool stuff in this episode, like being a bestselling author, his reboot of the iFart app, (including some of the celebrities that use it), guerrilla marketing techniques, product development, being yourself, and a ton more. You’re going to get a lot of “Ka-Ching!” out of this episode!
More About Joel Comm and Guerrilla Marketing
If you’re new to the show or have somehow missed his previous chats with The Solopreneur Hour you can find his other three shows right here. I always enjoy my chats with Joel: he’s funny, innovative and insightful. We are sympatico in a lot of ways, meaning we share similar views on many topics.
Today some of those topics like the guerrilla marketing he used for his kaching button and the latest iteration of the iFart app. One of his techniques is creative swag. And there are three things all creative swag should do according to Joel, and if your swag doesn’t do these three it’s not going to get you the results you’re looking for.
1. Does it (your swag) get attention?
You’re trying to be memorable and stand out so your swag does need to grab people’s attention. If it doesn’t find something else that does.
2. Will people use it?
Now that you have people’s attention will they actually use your swag? If they use it you’re much more likely to be top of mind. If it just sits in a desk drawer somewhere likes hundreds of other swag stuff it’s useless and you need new swag.
3. Will people keep it?
This goes hand in hand with the first and second questions. People have paid attention to your swag, they’ve been using it but are they going to keep it? Most of us are so inundated with stuff, especially after a conference or event, that we toss most of the things we get. If your swag is memorable, something they use and enjoy they are more likely to keep it.
Another useful topic Joel dives into that is in tandem with using swag is making your business or your brand memorable. What good is swag – no matter how cool and fun and memorable it is – if your brand doesn’t stick in people’s minds? It’s rubbish.
So to really make your brand memorable Joel has some advice: come from a place that is truly you. Be unique in a crowded marketplace, don’t be afraid to take a risk and do what others aren’t. You don’t have to follow in someone else’s successful footsteps to be successful. Just because a particular platform or approach worked for them doesn’t mean it will work for you. And it certainly won’t if you don’t put your unique stamp on it.
Telling the story that is you and your company is also advice he gives: you must tell a story that hasn’t been told before. And if your story is uniquely you then it hasn’t been told before. Why are stories so important? Because stories are shared.
Joel says there is no such thing as viral marketing. there’s only the organic retelling of stories and sharing of stories. That is what we refer to as “viral marketing”. Don’t try to be “viral” – simply tell your story, and touch people’s hearts. When they resonate with who you are and what you’re sharing your story will be spread by them.
Those are just a few of the knowledge nuggets Joel gives on this episode! We also discuss his recent sabbatical during which he unplugged for 18 days and his high-level mastermind coming in 2016. Check out episode 351 of The Solopreneur Hour for that and more!
QUESTION OF THE DAY: What did you learn from today’s episode that you’ll be applying in your business? Let us know in the comments below!
Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!
Please Visit Our Sponsor To Support The Show!
Select Links and Resources From This Episode
Find out more about Joel Comm
Joel’s previous visits to the show
The iFart app
The KaChing button on Amazon
Joel Comm on Twitter
Joel Comm on Facebook
Every Day is Saturday podcast, with Sam Crowley
The Solopreneur Hour on the Twitter
The Solopreneur Hour on Instagram
Click here to get info on Sololab, a Unique Mastermind