Screen Shot 2014-05-15 at 10.45.48 PMOne of the largest groups of solopreneurs out there is those who are working in the beauty industry: hairdressers, massage therapists, aestheticians, etc. These people know what it’s like to hustle, how to build a client base and grow their business from the ground up.

But how can you work in this field and NOT solely trade time for dollars? And what lessons can the rest of us learn that will also help us go from being self-employed and to being business owners? Our guest for episode 111, the lovely and talented Danielle Rae, sheds some light on all this and more.

More About This Show

Danielle Rae has accomplished a great deal for someone her age. She’s a mere 27 but is already running her very own day spa and is building another in her hometown of Monterey.

As you might imagine, Danielle’s solopreneurial adventures began when she was young. By the age of 17, she was a massage therapist and by 18, she had set the foundation for what would become her spa today.

She forged her own path and rigorously pursued her goals – which is exactly what has led to her continued success in the face of any obstacle.

You’ll also discover things like:

  • How did she beat the system at age 14 to work twice as many hours as legally allowed?
  • How did she know what path was right for her?
  • Where does her drive come from?
  • How narrowing her target market played a major factor in her success.
  • Are franchising and creating her own private label products viable options for her business?
  • And much, much more!

Her relentless pursuit of growing her business bigger and bigger has given her the drive and the motivation to succeed no matter what; when she moved to San Diego from Monterey, she had to rebuild her customer base so she tried various social media platforms til she found the right ones that grew her business.

On this show, we talk about the ins and outs of Danielle’s profession but also about her vision for her business’ future. As you hear her share about the possibilities of franchising and private labeling, you’ll hear how you can take her big picture mentality and apply it to your industry.

Be sure to leave a comment below or Tweet me about this show – what’s your business and what takeaway are you going to apply to it thanks to Danielle?


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Episode Resources

GoDaddy: $2.95 Domain Name
GoDaddy: 25% Off New Products
Danielle’s web site
Danielle’s Spa in San Diego
Danielle’s Spa in Monterey
Garnet Day Spa on Facebook
Garnet Day Spa on Twitter
The E-Myth
The Solopreneur Hour Survey
The Proudly Unemployable Facebook Group
Porsche Carrera GT Sound
JJ Collier on The Solopreneur Hour
Chris Ducker’s Virtual Freedom Book
Melanie Benson Strick on The Solopreneur Hour


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