DorieHave you ever wondered what’s happened to all the reporters since the decline of the newspaper industry? Have they all fallen to the wayside or have they managed to reinvent themselves and find a new path?

Our guest for episode 119 is the latter. Dorie Clark is a trained journalist turned branding expert and she’s here today to talk about her own process of rebranding and how it’s fueled her present day success.

More About This Show

Dorie Clark has been through a few ups and downs in her career and she’s rolled with the punches. In fact, she’s done it so well she’s turned it into her own brand and message.

With a background in journalism, Dorie was hit hard by the economic recession that began in the early part of the 2000’s. The day before 9/11, Dorie lost her job as a newspaper journalist. For the next six months she took whatever freelance gig that came her way and waited on the verbal promises of newspaper publishers that they would hire her just as soon as she could.

All of that changed when she was offered a role as the press secretary for Robert Reich’s bid for the governorship of Massachusetts. Her initial response to the offer was to turn it down, but she changed her mind when she realized her original plan was no longer going to work. She took the role and began a stint in politics with Reich and later with Howard Dean.

You’ll also discover things like:

  • How to tell the story of your transition.
  • The 3 major steps of the reinvention process.
  • How to become an expert in your field according to Dorie.
  • What comes first: the brand or the voice?
  • Her experience giving a Google Talk.
  • And lots more!

Dorie later piggybacked off her political experience to teach at Duke University’s Fuqua School of Business, to blog for Entrepreneur magazine, the Harvard Business Review and Forbes. She’s also authored a book called Reinventing You: Define Your Brand, Imagine Your Future.

And she’s done all of this by reinventing herself, pivoting when needed and creating relationships with the most successful people she could connect with.

In this episode, Dorie and I talk about how to add value to those powerful people you want to emulate as well as the power of creating your own voice and your own brand. Dorie has done all of the above and she shares plenty of actionable steps you can take to follow in her successful footsteps.

If you got as much out of this show as I did, drop Dorie a message on Twitter and let her know! Or leave a comment below and tell us if you’re in rebranding now or what it was like if you already have rebranded yourself.

Episode Resources

Dorie’s web site
Dorie’s latest book, Reinventing You: Define Your Brand, Imagine Your Future
Dorie on Twitter
Dorie’s Creative Live workshop: Personal Branding for Creative Professionals
Creative Live

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