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Today’s guest is Franco Gonzalez, who I affectionately call “The Charlie Hustle of Marketing”. (Francofanpage.com) First of all, Franco is a MACHINE. His “motor” to provide content and great value to his students and business partners is legendary. Born to a blue-collar family that equated callouses on their hands to “work”, his musical and sports childhood instilled a “drive” and “hustle” in him that is rarely recreated.
In this great conversation, Franco shares how he got over his fears of leaving a job that he’d trained 8 years to do, what happened when he discovered how he could make money working from home, and the true secret to financial success by being a selfless leader. He shares that he FAILS every single day, but each failure is a learning process. In his journey, if he had to completely break it down, here’s the secret to success:
1. Understand the basic principles of your chosen niche. Study study study. Master the Fundamentals. (i.e..go to conventions, etc…)
2. Understand that marketing and success is about pleasing your audience. How can you best SERVE your customer. It’s not about you.
About Strangers: “Strangers are just friends you haven’t met yet”
Franco’s ancient philosophy about “haters” (told to him by a guru a the top of a mountain) : “They hate ya cause they ain’t ya!”
You’ve got to take action: “You don’t have to get it right…you have to get it going.”
We got into a TON of resources at the end of the show:
Download the 10 KILLER Resources for EVERY Solopreneur’s Toolkit at https://solohour.com
To connect with Franco and find out more information about how you can join him and be mentored by him, simply TEXT the word “freedom” to 661-349-8154.
Jerry Seinfeld: https://comediansincarsgettingcoffee.com
22 Social https://22social.com
Lead Pages: https://www.dawnmarrs.com/leadpages
Isn’t that true what Franco said about middle managements motivational techniques stopping us wanting to be creative and risk taking.
Unless you make mistakes you won’t ever hit home runs.
How can you perform to your best if you are worried ****less every
time you take a swing.
I saw Eddie Izzard the comedian talking to Russell Brand the other day, and the advice he gave him when he first started out “Don’t consider yourself a good comedian or a bad comedian until you’ve done 100 gigs”
Which is the same thing.
You are going to have some good gigs, and bad gigs…but through
that whole process of success and failures you will get better anyway. You need
the failures to work out what works best for you.
Don’t swing once and give up as you never will be successful.
But swing a thousand times and by the law of averages you are going to hit a
few out of the park.
@disqus_omrnRmnVl6:disqus, I can always rely on you to pen an inspirational passage every time I post a new show. Thanks for being part of this David.
Absolutely! It’s why I ditched the corp world…
Another great show with great content! Makes my commute worth the hassle. If I could only get a pen and paper to write this stuff down.
I could not agree more that sports and music help build character and teach us how to over come failure in life. Some of life’s greatest lessons can be learned on a baseball diamond, football field, or with an instrument in hand.
Sadly today kids are not getting the same lessons with sports leagues. They have some that don’t keep score, everyone gets a trophy, even if you strike out you get to run the bases. With out failure in life you never learn to succeed! I fear what this is teaching future generations.
I am done with coming up with excuses and will get rolling on my podcast and blog this weekend. Thanks for the swift kick in the backside with each Episode.
” ARE YOU READY, ARE YOU READY TO ROCK!!!!!” I AM
Thanks @dwainscott:disqus. Franco is this neverending fountain of knowledge and inspiration. This one was going to be The Solopreneur 2 Hour if I didn’t pull the plug!
I think you are right on with your assessment. Sports used to be a critical, poignant way for kids to learn REAL life lessons (in a sea of algebra equations and obscure passages in dusty books) that they’d use the rest of their life. Now I’m not so sure.
Oh…and yes…I’M READY TO ROCK!!!
Great comment! I totally agree!!! You can never know how it feels to WIN if you never lose. You can never how it feels to want to succeed if you’ve not know what it feels like to fail… it’s yin & yang and people are trying to screw with the universe by all that stuff you described above. Great insight!
It’s so true about that. Nowadays our kids never want to feel left out or disappointed. Teachers and parents don’t want to cause upset. Therefore kids will never get the thrill of winning, without getting the other side of the coin too. When I was a kid we used to have a nativity play each year, and if you didn’t get to be a donkey (which I always did…which the wife is grateful for now) or a cow, or Mary, Joseph or a star you didn’t join in. You felt left out , but hoped next year that you would be in the play. Last year I watched a Christmas play that every single child was in it. 250 kids in the whole school in one play. They might have been a shrimp, a vacuum cleaner or a Dodge Challenger but they had to be in the play. It was the weirdest Xmas play I have ever seen. But everyone had a nice contented glow about them. Get over it people. Losing is as good as winning as it builds contrast. And without that contrast you wont strive for anything better.