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Jim Palmer has found an amazing niche with printed (no, that wasn’t a typo) newsletters. There’s nothing more visceral than for someone to literally be holding your work in their hands…and think about it, NOBODY pays attention to actual printed word anymore. Check out his templates on nohasslenewsletters.com.
We had a fantastic chat…things we covered:
- How to go from “Unemployed” to “Entrepreneur”, with a simple mindset shift.
- How to become a celebrity expert.
- That people will buy when they’re ready to buy.
- Newsletters are relationship-building, not places for sales.
Books:
How to Make People Like You in 90 Seconds or Less
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
I have been a trainer for over twenty years and have always been proud that I can connect with people and engage with them within a minute of meeting them. I go out of my way, to make them feel relaxed and at ease face to face. And it is sooooo simple to do.
So why does it seem so much harder to do the same thing online??? Not sure. But I have listened to 22 solohours now, and undertaken the Ninja Marketing course and everything and I mean everything is about building relationships. Full Stop.
Can this be tought or is it simply something that is us??? Can we develop this vital side of any business, or are we forcing something that isn’t there if it is not there naturally?
The answer: We can’t do anything for money, it has to be all for the listener. and reader. This will find relationships flocking to us I would have thought??? Any other comments on this soloists?
David,
Personally I believe it is something that can be taught. Finding your best source for learning is the hard part. I think it depends on what type of learner you are Does reading it make it easier (Visual), Hearing it, (Audible) or just doing it hands on (Kinetic), I am a combination of all three depending on what I am learning.
What I do on a daily basis is training people one on one or in groups. I use what is called the TWI (Training within Industry) Method. It encompasses each style and is repetitive.
Using the TWI method I find allows people to not only learn faster but they understand the whys so much better. It is one of the things I am working on in my business or as my business. It has been focused on just the Manufacturing market since WWII.
With Podcast, Youtube, Facebook, Twitter, Blogs and some many other venues putting it all together in one place is where I find the difficulty.
I do believe that anything you teach must be taught with passion and the intent on helping someone improve and not the cash value. If I work with someone and don’t put my passion and heart into it they will not see the value.
I know I was a little off topic but reading the first part of your comment got me to thinking and gave me another possible idea for helping people.
By the way glad the key arrived and you finally made it out of the box!!!!!!!!!!!!!!!!!!!!!!!!!!
Hi Dwain, yes I agree passion is the key to all training. As soon as you lose your personal mojo and look bored yourself when training, then the audience / attendee will see that bigtime and switch off even quicker. I always trained in a method of engagement more than substance. If I was full on for the session, then I didn’t mind if they only remembered twenty percent, if they REALLY remembered twenty percent. As the next time I had them that would become 50% and so on. That is for skills based training.
However, I used to run a course on Building Rapport, and as with all soft skills the students would be engaged, energised and ready to take on the world during the session. Then three days later they would seem the same as if they had never attended. It was as if I was trying to change a leopards spots. Which leads me around again to can this be taught or is relationship building, passion, and enthusiasm etc inbuilt?? I kind of lead to its inbuilt, or brought on by something life changing. You have to really want it on a base level.
With out the WANT you have nothing!
My concern is followup when I train someone or a group I try to do followup maybe even give them a task. It is said it takes doing something consistently 21 times before it becomes a habit.
I want to develop something that once I train them I give them something for the first 21 days to do that encourages them to continue on their journey.
Be that a daily e-mail, text, or post on a blog i am not sure. I then want to followup with a newsletter (E-mail or Snail Mail) that includes success stories. Those that did the 21 task and followed through.
That is why I have no problem paying or charging for somethings. If its free people have no investment to continue if it is forced then no buy in if they pay out of their pocket then most likely they will try.
I did volunteer work at a local hospital helping them improve two processes. We took just one task from 20 minutes to perform down to 4 minutes. I trained them in the methods they should use, followed up with them and since I was free the executives did not see the value in it. A consultant came in for $10,000 a week doing the same thing and reports I get from those I helped the executives backed it 100%.
So to me the key to success is followup! Giving training is one thing, engagement is a great thing, but losing the engagement is another.
I think we are on the same page David. We have the passion and mission and want to help others. Maybe we need to develop a followup program and test it on both side of the pond.
As always love your comments.
Dwain always interested in buildings relations with my second country – maybe we should have a chat on skype and discuss a few things?? Actually in regards to free against cost you should listen to Derek Halperns latest episode on Social Triggers……a scientist from Harvard (i think?) discusses how she worked for a company and found a resource that cost $10,000 against a budget of $100,000. When she took it to the executive committee they preferred to go with the $100,000 route even though it did the same thing. Perceived value won out.
Great discourse you guys. This is exactly the community I hoped this show would create.
Michael All the shows have something that you grasp to and want to discuss with like minded (or polar opposite individuals). Its this global community which really is so exciting. Its what is driving me onto start my own one. How can you so easily interact meaningfully otherwise?
Let’s see what we can work out on the Skype call. I need to get my podcast gear setup this weekend and practice recording Skype calls. To top that off with great conversation.
If I can figure out the time difference (I hate numbers) We can see what we can work out.
You are spot on David, it’s all about the relationships that we proactively build with our customers. Thanks for the comment!
Another great topic for discussion!
I get tons of email newsletters and 1 by snail mail. The one that gets most of my attention and feels more personal is the snail mail piece. Why is that? Someone took time to print something they thought would be of value to me, hand wrote my name and address, then spent the money to mail it. This makes the content so much better.
This is not the same for everyone. Think about getting a personal note hand written from someone you look up to and learn from. No one does that anymore.Just a simple thank you or Let’s Rock This!
Is it just me or does getting something in the mail outside of a bill put a smile on your face?
I didn’t realize until now that I miss getting good newsletters in the mail. Except when I got them as a result of my address having been shared (rented, sold, exchanged, acquired, etc.) with vendors I didn’t know. Some newsletters were well worth reading, and I often pulled those out of the pile of junk mail and bills, and read them on the spot. I get lots of electronic newsletters in my e-mail box now. Most I signed up for only because my email address was demanded before I could access a website. Generally the only part of those e-newsletters that I actually read is the unsubscribe link. Thanks for the new perspective!