Proudly Unemployable - The Solopreneur Hour Podcast with Michael O'Neal

   

25: Everything You Wanted to Know About Branding, But Were Afraid to Ask, with David Roth

GSU-logo-SqDavid Roth (Episode 8) is Back to talk about branding.  And I mean…REAL branding.  Big boy branding.  David is one of the world's premier experts on brand and brand positioning.  There's so much relevant, useable content in this show that I couldn't take notes fast enough.

Find David at http://getstirredup.com

In this show we chatted about David being a "Cereal" and "Serial" entrepreneur, and an "innovation activist" by calling.

"Entrepreneurship is an improvisation, anchored by a knowingness of who you are and what you're made of."- David Roth

We talked about Simon Sinek's amazing TED Talk, "Start with Why"  (Click to view: http://youtu.be/u4ZoJKF_VuA)

David went over the 4 key pieces of branding:

The BRAND Serves as the Outline
The EXPERIENCE Delivers the Results
The CONVERSATION Sustains the Promise
The IDEA STEWARDS are Visible and Vigilant

Branding isn't about a "logo"...it's about how your audience feels when they experience your product or service.  And identifying that essence of who you are as a company is a difficult, but incredibly rewarding process.  That's why people get paid so much to do it.

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17 Responses to 25: Everything You Wanted to Know About Branding, But Were Afraid to Ask, with David Roth

  1. Dwain Scott October 23, 2013 at 11:48 am #

    Great topic again glad you had David Roth back on here. There are so many little things that make people brand loyal. Depending on the product I must trust the company first. When products are shoved down our throats, I run!!!!

    Most people over complicate branding and try to hard when it is the simplest thing that will draw attention to their product.

    I need a Trader Joe’s here in the mid-south. It is an experience just going into one. I have been to one in Chicago and enjoyed just looking around. That feeling did make me want to go back.

    Thank you David Roth for sharing you knowledge with us. I will listen to this podcast multiple times just to make sure I grasp everything.

    To my friend across the pond David Ralph The key to the box you’re locked in is on its way!!!!!!!!!!!!

    • David Roth October 24, 2013 at 2:03 am #

      So glad you enjoyed this episode. Also glad you had the chance to visit a Trader Joe’s. One of my faves. Best to your friend, David Ralph…across that pond.

    • Michael O'Neal October 24, 2013 at 3:12 am #

      Indeed, David has been silent today. Should we be worried? 🙂

  2. Jennifer Ellis October 24, 2013 at 12:05 am #

    The information in this podcast is the most essential for any solopreneur. The brand promise and the WHY for any solopreneur’s is what will ensure we stay the course.

    • David Roth October 24, 2013 at 2:05 am #

      Indeed. Thanks for that acknowledgement. So glad you found our conversation helpful.

  3. David Roth October 24, 2013 at 2:07 am #

    So delighted to be back on the show with you today, Mike. Thanks so much for the invite. Great conversation. Looking forward to many more. I promise.

    • Michael O'Neal October 24, 2013 at 3:11 am #

      Awesome to have you, as always! See you soon!

  4. David Ralph October 24, 2013 at 9:55 am #

    Hi Im Back!!! Well actually I never went away. Instead I have been re-listening to the podcasts from the beginning, which has been really useful. I have found that when I first listened I found them interesting, but now I am moving along my timeline, things that were spoken about really hit home. I just finished Rick Mulready’s again and really got a lot out of his technique to get guests for his podcast, the same thing with Pat Flynn. You just aren’t quite ready for the content at that time. Looking forward to this one now.

  5. David Ralph October 24, 2013 at 11:02 am #

    We know its about Value, but how it makes people feel is an incredible aspect to add to our ventures. I hadn’t really considered this before but certainly will from now on.

  6. Jan Koch October 26, 2013 at 10:13 am #

    Wow David and Michael,
    this episode was truly brilliant! You just made me realize that I really to put more thinking into my branding, especially as I quit my job and do this stuff full-time now.

    Thank you both for putting so much efforts into your work!
    Jan

  7. William Bentley October 28, 2013 at 1:59 pm #

    Great podcast! Every time I hear you discuss subtle background images in logos, FedEx for instance, I always think about the old Milwaukee Brewer’s logo. It’s the logo with a blue baseball glove with gold trim. Recently someone pointed out that the glove is constructed from the initials of the Brewers (MB). I thought that was pretty neat.

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