David Roth (Episode 8) is Back to talk about branding. And I mean…REAL branding. Big boy branding. David is one of the world's premier experts on brand and brand positioning. There's so much relevant, useable content in this show that I couldn't take notes fast enough.
Find David at http://getstirredup.com
In this show we chatted about David being a "Cereal" and "Serial" entrepreneur, and an "innovation activist" by calling.
"Entrepreneurship is an improvisation, anchored by a knowingness of who you are and what you're made of."- David Roth
We talked about Simon Sinek's amazing TED Talk, "Start with Why" (Click to view: http://youtu.be/u4ZoJKF_VuA)
David went over the 4 key pieces of branding:
The BRAND Serves as the Outline
The EXPERIENCE Delivers the Results
The CONVERSATION Sustains the Promise
The IDEA STEWARDS are Visible and Vigilant
Branding isn't about a "logo"...it's about how your audience feels when they experience your product or service. And identifying that essence of who you are as a company is a difficult, but incredibly rewarding process. That's why people get paid so much to do it.