Returning to The Solopreneur Hour for episode 268 is our good friend Pat Flynn! He stopped by for a great, insightful chat at SMMW15 this year. Sadly, the first part of this interview is cut off, but we saved the best for last! As always, Pat is generous with his time and knowledge.
We chat about Legos (or as they like to be called Lego Brand Building Blocks), how he builds trust with his Smart Passive Income audience and his greatest why on this episode of The Solopreneur Hour Podcast.
This is part 4 of 6 in our Social Media Marketing World 2015 series, please enjoy!
More About Pat Flynn and Smart Passive Income
If you’re new to this show be sure to listen to previous episodes with Pat right here. He’s always a blast to have a conversation with! In fact, a chat over pizza with Pat was the origin for The Solopreneur Hour (you can hear more about that on previous episodes).
During our chat at Social Media Marketing World Pat shares how he’s built his Smart Passive Income audience over the years and established such a high degree of trust with them, as well as the responsibility he feels because of their loyalty. Pat never promotes something he hasn’t used himself, and then only if he’s had success with that product and he knows it like it was his own. He takes his position with his fans very seriously, and is in it for the long haul.
Pat also talks about something he hasn’t shared publicly before: he refunds his fans’ money if they use a product he recommended and had a bad experience – that is how committed he is to his fans and their trust in him!
In This Episode, You’ll Also Hear:
- Perfection is a way of ______. Pat fills in the blank.
- How many Lego Delorians does Pat own?
- What is “The Baby Effect” and how did it impact Pat?
- What is P2P?
- How he spent 44 hours and got a $50k return on that time.
- And so much more!
He’s also incredibly transparent. Smart Passive Income’s blog was started as a way to share with people what he has tried, what worked, and what didn’t. He celebrates his wins with his fans, and also talks candidly about his failures.
And I’ve been one of Pat’s fans for awhile and I’ve learned a lot from him. A particular lesson I learned from my experience with Pat is something I share to this day; it’s about how to interact with someone you admire and respect, someone who is further along the timeline than you are.
The first thing you do when reaching out is to ask a specific question. I didn’t email Pat and say “How can I start a podcast?”, instead I asked him a super specific question about creating an online course. When I received a response from him, a personal email, I thanked him and sent him an iTunes gift card. It wasn’t a lot of money, that wasn’t the point! The point was to let him know I appreciated his time and that he shared his wisdom with me.
And that’s the perfect way to build a connection and the seeds of a relationship with someone you look up to: interact with them about something specific and keep it brief, thank them for how they’ve contributed to you and show that appreciation in some way. Do what you can to give back and it’ll be remembered.
Pat and I also talk about how he manages his email today, versus a year ago and he answers a few insightful questions from our audience at SMMW 15. Tune in for that and we’ll see you next time on The Solopreneur Hour.
QUESTIONS OF THE DAY: What did Pat share about building trust with an audience that struck a chord with you?
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Selected Links From This Episode
Here’s More About Pat Flynn