state of podcasting Jordan Harbinger solopreneur solopreneur hour

You know those conversations that can go for hours and hours?  That was today’s episode with my buddy (even though we’ve not met “IRL” yet)  Jordan Harbinger of The Art of Charm.

On episode 284 we discuss the stampede of celebrities coming into podcasting, what it means and why it’s good along with the evolution of The Art of Charm since Jordan’s first visit to The Solopreneur Hour.

More About Jordan Harbinger

When Jordan first joined us on The Solopreneur Hour we talked about his show and how it’s grown over the course of its existence. If you didn’t hear that episode find it here and get more of his backstory on that show.

As a brief recap Jordan and his team at The AOC have been around for nearly 9 years now, and they are one of the top podcasts in all of iTunes. They are consistently #1 in the Marketing and Management category, and in the top 10 of all shows. It’s been nearly a decade in the making but they are THE source for helping guys become live better lives and become better men.

On this episode Jordan shares why The AOC was started, what he considers before booking a guest, and some of the latest trends in podcasting today.

In This Episode, You’ll Also Hear:

  • What family member thought of the name The Art of Charm
  • Why mastering people skills matters more than any technical skill.
  • What famous game show host was kidnapped by the Prince of Indonesia?
  • How has he evolved as the show has grown?
  • Where do some of his best guests come from?
  • What was previously the best “men’s magazine”
  • And so much more!

The Art of Charm was started because Jordan learned from a mentor that people skills are a much greater factor in determining a person’s success than any other skill set. He began studying psychology and learning more about how best to connect, grow and develop relationships.

He also realized men didn’t have a reliable, sound source for advice and information on life, career, love and relationships. Seeing an opportunity he and his business partner A.J. developed The Art of Charm; and today the brand provides a podcast, programs and bootcamps all designed to help guys become extraordinary men.

Now that The Art of Charm has grown into a worldwide phenomenon Jordan has developed a process to vetting the guests he brings on The AOC podcast. He fully admits to feeling a great deal of responsibility for the content the podcast shares, because of which he is very hands-on when researching each guest for the show.

In that research process his first and foremost concern is whether or not the guest’s story is of interest to him. Jordan knows his listeners will find it interesting if he does, that’s his first litmus test. His second is to look at people’s social media presence and their following. That piece isn’t a deal breaker, unless the guest claims to be an online expert and has no social media followers!

By and large some of his best guests have been referrals from listeners; listeners who know someone personally with a really great story that’s relevant and noteworthy for The Art of Charm audience. And Jordan and I both agree when someone makes a guest suggestion for his show or this one one of the best ways to know if a story is relevant is to listen to previous episodes.

We also talk about the fact that the professionals and celebrities are now in podcasting, as we predicted on his first visit to the show. We discuss why that’s a good thing, and what it means for the future. And Jordan shares with us what it’s been like to be in the PodcastOne network on this edition of The Solopreneur Hour.

Thanks for being here, and we’ll see you next time!


QUESTIONS OF THE DAY: Where do you think podcasting is going next?! Let us know in the comments below!


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Selected Links and Resources From This Episode

Learn more about Jordan Harbinger and The Art of Charm
Jordan Harbinger and The Art of Charm on the Twitter
Episode 124 with Jordan Harbinger
The Art of Charm podcast
Sololab, a Unique Mastermind