The Solopreneur Hour gets real about sales: why you're in sales even if you don't think you are, and how to be better at it (and stop being sleazy!).Greetings Solopreneurs! As I type this from our VRBO (Vacation Rental By Owner) here in Monterey CA, it is a crisp Northern California morning.

Today’s show is a “Best Of” of…myself.  Whether you’re in the boardroom, the living room, or even the bedroom, you probably have to call on some sales techniques to negotiate your way through the day.

If you’re a parent or an employee, you have to use sales techniques all the time. That’s what episode 324 of The Solopreneur Hour is about! Enjoy!

More About This Show – And Being in Sales

No matter where you are with your solopreneur idea or venture there’s one thing you have to understand to have any kind of success: you’re in sales.

Yes, you read that right. The dreaded “S Word”. We are indoctrinated to think that, by default, being in sales is “cheesy”. It’s that kind of thinking that keeps us from achieving the goals we really want to achieve with our finances, and our overall lifestyles.

But here’s what most of us have been missing about sales: when done properly selling provides a WIN for both parties. You’re a solopreneur with a certain skill set, knowledge and talents. Someone out there needs what you have.

You’ll Also Discover on Today’s Show:

  • What is the #1 thing that turns people off from sales?
  • What do you need to be successful in any sales situation?
  • The value of receiving permission.
  • How can you structure your response to engage and get permission?
  • How NOT to pitch yourself: a real-life example.
  • And much more!

How else are they going to know about you if you don’t sell yourself and sell what you do? They won’t. Think of sales as providing solutions to people’s problems – not as sleazy and cheesebally.

In this solo show, I break down what sales is exactly and how to approach any situation properly. Sales is simply this: disseminating the right information at the right pace at the right time. Understand who you are speaking to and what they need BEFORE you talk about your product and service.

For example you wouldn’t simply approach a girl at a bar and tell her how great you are would you? Of course not. The way you present your business in any situation is the same. You have to connect first and engage with the person.

When you do you’re following a gradient: you are understanding who you’re talking to, what their problems are and what they need to solve those problems. Once you know all of that information then you can seek permission to share your solutions.

That permission piece is so critical and so often overlooked by most people. Whether you’re posting on social media or you’re speaking with people at a networking event, spewing out how great your product or service is isn’t going to win you any new clients or friends so don’t do it. It’s not how great sales people become great, and it won’t work for you.

So how do you engage, connect and get people’s permission to share your information? I detail it on today’s show, tune in to find out! Thank you & see you next time on The Solopreneur Hour.

QUESTIONS OF THE DAY: What are the three ways you’d describe what you do? Let us know in the comments below!

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Selected Links and Resources From This Episode

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How to Make People Like You In 90 Seconds, by Nicholas Boothman
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