Exactly 301 episodes from his last visit our resident brand and fashion solopreneur JJ Collier and I catch up over a glass of wine in beautiful Monterey California, where we’re attending the Porsche Rennsport Reunion.
We delve into why Porsche has such a passionate following, brand loyalty, and proper fit for men’s clothes, amongst other things on episode 325 of The Solopreneur Hour.
More About Brand Loyalty
For the first half of this show we talk almost exclusively about Porsche, and why Porsche is such a great example of how to properly brand your business. The experience of being a Porsche enthusiast and owner doesn’t stop with simply owning a beautiful car. In fact that’s just the beginning and the company widely promotes this.
As a fellow racer and Porsche aficionado JJ shares his enthusiasm by being an instructor for a local Porsche club in his area. Having local driving clubs is one of the many ways the company of Porsche promotes the love of their cars.
Local instructors like JJ help owners discover the true beauty their car holds; those owners learn how to turn, handle the speed and experience the elegance of their Porsche. They discover what is available to them with a Porsche.
In this show you’ll also discover:
- What is The Fibonacci Sequence?
- Where is the coolest office JJ has ever had? (Hint: it’s NOT Madison Ave.!)
- How should a t-shirt actually fit?
- What was it like being at LeMons?
- How to find someone’s fashion to model yours after.
- And so much more!
As you listen to the discussion of Porsche as a brand, be thinking of how you can take what Porsche does and apply it to your business. Ask yourself how you can further your audience’s experience with your brand.
It’s important you understand what you are leaving your customers with, and what they are saying about your company when you are not around. Are they talking passionately about you when you’re not there? If they aren’t, what can you do to change that? How can you create raving, lifelong enthusiasts of your own like Porsche does?
On today’s show we also talk about fashion. JJ is our beacon of fashion and style here at The Solopreneur Hour, if you missed his first visit to the show on episode 24 you can find it here.
JJ explains how fashion can often be individually-based, and how to find someone you can model your style after. If you can find a celebrity of your height and build whose style you admire take a look at what they wear and how they wear it.
With that in mind get to a good retailer like Nordstrom’s and find a stylist who can help you, and make it a stylist whose fashion sense you dig. For example if you’re a classic-type don’t ask a rock star-looking stylist for help.
And even if you aren’t buying an entire new wardrobe ask that stylist to pick out a few good pieces they would dress you in. Be willing to get outside of your comfort zone; if you’re really committed to changing your style and becoming more fashionable it’ll be worth it!
We also talk about JJ’s venture out on his own, what that process has been like and his incredible experience at this year’s LeMons with the Factory Porsche team! Check it out on episode 325 of The Solopreneur Hour.
QUESTION OF THE DAY: What is the experience your brand is leaving your customers with? Let us know in the comments below!
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Selected Links and Resources From This Episode
rennch.com – a Porsche mechanic in your pocket
More About JJ Collier
JJ on episode 24 of The Solopreneur Hour
The Porsche 911 ad
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