John Lee Dumas of EOFire joins The Solopreneur Hour's Michael O'Neal to talk about The Freedom Journal, why goal-setting is so important and much more!First and foremost, I know I skipped episode 368.  I’ll make it up to you.

2nd of all, Happy New Year.  The new year is always about a fresh start, and about goal-setting. Unfortunately for most of us, achieving our goals sometimes falls short.

That’s where John Lee Dumas and his new Freedom Journal step in. His promise is that if you go through The Freedom Journal and complete it without accomplishing your big hairy goal, he’ll give you your money back.

And that, my friend, is worth the price of admission. Get yours here and then enjoy episode 369 of The Solopreneur Hour.

More About The Freedom Journal

Goal setting is one of those things we all know we need to do, but not all of us do it. One man who does set and accomplish his goals is John Lee Dumas of EO Fire. If you’re a regular listener of the show you’ve heard him here numerous times, and today he joins us to talk about why goal setting is important, how The Freedom Journal helps in that process and where the idea for the journal came from.

One of the questions he is asked most often by his EO Fire listeners is what makes an entrepreneur successful. After interviewing over 1200 of them in January of 2015 (a year ago), he was pondering his answer yet again.

Until then he had always answered: hard work. And while true, he also knew there was more to it than that. He was talking about this topic with Kate, his significant other, and the answer came to him: it’s goal setting. Successful entrepreneurs, every single one he had interviewed, set and achieved their goals. That was their key.

On This Episode You’ll Also Hear:

  • What is John’s next 100 day goal?
  • What non-profit is John partnered with for this launch?
  • Was The Freedom Journal always going to be a journal?
  • What are micro-goals and why are they so important?
  • What is the movement he hopes The Freedom Journal creates?
  • And much, much more!

John also realized that was something many of his EO Fire audience members struggled with. And being the entrepreneur he is he wanted to find a solution to solve their goal-setting problem. Enter The Freedom Journal.

Now the process of actually distilling his knowledge on the subject was another matter. It took a lot of effort on his part, and input from trusted confidantes for John to see the process he used in his own life to set and achieve goals.

One of the patterns that emerged was that it took him about 100 days. When he decided to create his 7-day a week podcast it took him about 100 days from concept to launch. When he created Podcasters’ Paradise it took him 100 days to do so. So 100 days was a pattern for the successful creation and fulfillment of a goal.

To follow that 100 day cycle he wanted something tangible, something physical his audience could use. It couldn’t be an app or a Kindle book or a PDF; all along he wanted it to be a hardbound, beautiful journal that they could see, touch and use every day.

On this episode John shares what he did next to actually make The Freedom Journal a reality, why he maintained 100% of control over the project and why the journal has its specific layout. He shares all of that plus his morning routine on episode 369 of The Solopreneur Hour.


QUESTION OF THE DAY: What is your 100 day goal? Let us know in the comments below!


Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

Selected Links and Resources From This Episode

The Freedom Journal
John Lee Dumas’s website

John Lee Dumas on Twitter
Scrivener