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Today a website is as necessary as a company phone number; you really don’t have a business until you have a website. Despite being so common, websites are one of the most fundamental, yet most-often underutilized tools in a solopreneur’s toolbox. Having a website that “converts” is the most important trait a website can have, and most of us have sites that don’t do a very good job at that.
In episode 46, Alex “The Optimizer” Harris prepares you to change all that. He joins us to share his plethora of knowledge about website optimization.
By trade, Alex is a web designer, and has been a very successful one for 11 years. He specializes in marketing optimization: taking a web site, making it more user-friendly for greater customer satisfaction and greater profits.
In this episode, he dives into the nitty-gritty of how to make your website work for you and your customers. He can share all of this because he walks his talk: he is a solopreneur who recently began a podcast on marketing optimization. Now every week he brings on experts and together they discuss the details of fine-tuning your site for the biggest ROI.
And he did the same for The Solopreneur Hour. He digs into topics like:
- Why you should stop learning and get going right NOW.
- What is matched messaging and why you should care.
- The two key ingredients to a successful client relationship on the web.
- UVP, clarity and consistency: why your site MUST have all three (and what they are).
- Why testimonial videos are absolutely key – yet so few people are utilizing them.
This show is a real-life lesson on web site and marketing optimization. Alex is the teacher and he takes us to school as he relates his years of experience in easy-to-use suggestions and recommendations. If you have a web site, want to create a web site or just want your web site to generate more money for you then you absolutely must listen to this show.
In fact, Alex has generously offered a free review to the first 20 solopreneurs who drop him a note at alexdesigns.com/review. You don’t have to opt-in, just give him your info and get ready! He won’t hold anything back when he reviews your site – and you’ll thank him for it.
To reach out to him and thank him Solopreneur-style, find him on Facebook and Twitter:
https://www.facebook.com/alexdesignsllc
https://twitter.com/alexdesigns
Resources from Episode 46:
https://www.google.com/analytics/
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
When you take the concept of SEO mastery, and you remove it from the IT world, you really have a blueprint for amazing personal success. Know your customer, solve a problem, make things easy for them to use, be friendly. Add to the mix a bit of split testing, and then you are cooking on gas. But guess what, we don’t. We personally seem to work with what we have, and just plough through on the path we are on, until it doesn’t work….and then give up time. So why don’t we allow ourselves to make mistakes, try things out, test a bit, and find our own voice. Experiment, Experiment, Experiment people, and in the same way that a customer will click on your sales page more and more after doing this,…your own inner strengths can click in the same way. Then you have SEO’d yourself for great success.
Excellent summary David. That is really great perspective. Thanks for listening to the show. Always Be Testing. SEO’d yourself for great success – love that.
David you are dead on with your comment! That is a very Lean way of thinking. Great thoughts again!
Great interview! Alex really knows his stuff. He reviewed my website and the changes he suggested were easily done and did increase my conversions. He’s an amazing resource!!
@celest_horton:disqus , that’s great to hear!
In my line of work my job leads me to being focused on what the customer wants and needs. Staying focused on their needs is the easiest way to improve. I find that helps in daily life outside of work as well. Focus on your personal needs and continuously improving is the basis of my upcoming Podcast. I have taken that approach to an extent on my website but now I realize how I need to step back and make sure I give them what they want. Off to re-evaluate prior to launch…..
Bam! Nice job Alex! Food for thought as we approach our own site redesign. 🙂
Great ep Michael and Alex! Enjoyed listening to you, Alex, on why you started the podcast (+ video) and the “unknowns” you faced during launch phase. Your guys’ back and forth on optimization and what web design actually breaks down into is great stuff. Thanks for this!
I’ve been following Alex for months now. Love to hear some more of the behind the scenes stuff! Great tips and very awesome information!
Ah, great episode! I’ve been learning a lot from Alex on Marketing Optimization. He has a great viewpoint and has opened my eyes to MANY different aspects of online marketing.
Excellent show. Thanks!
Outstanding no-nonsense, smart ways to get your website on the right track to start converting fast. Alex reviewed my website and came back with prompt, meaningful, and actionable advice that worked to get my conversions going.
Great interview. Alex has some tremendous insight into the digital space and has been fun to watch his biz grow.
Boom, I love how MO sets the table, Alex sits down, and throws a content buffet! We going sizzler…
You’re crazy @JohnLeeDumas:disqus. 🙂
Hi Michael I like how you talk about the comparison between having a scripted show and more of a free flowing interview. I think you are right everyone has to find their voice and style. Awesome interview with Alex Harris! He definitely knows is stuff with conversion optimization.
@disqus_ok7rSVnR41:disqus thanks man. yes, it was a fun one.
I discovered your “Solopreneur Hour” because I’ll be launching a podcast in a few weeks, so the information on podcasts I’ve gleaned from several of your shows has been helpful. Thank you. It seems that San Diego is turning into the land of podcasters. 🙂