I just spent a week in Folsom CA at the Mikeslessons.com drum camp. I’d been waiting 3 years to take it, and finally got the chance. On the last, day, Mike and I sat down to chat about the business side of Mike’s business. A couple of key takeaways: I had no idea how fastidious Mike is. Very regimented and relentless when it comes to pursuing a goal. He also has a really “no excuses” attitude about business, and drumming. For as great of a drummer as Mike is, I think he’s a better entrepreneur. This is another instant “best of” episode. Enjoy!
Mike and Mike Discuss:
- Doing the simple thing’s so well that they look impressive
- Your a great drummer, but you are a better entrepreneur
- Great design, Content and Conversions, it’s hard to do all three well
- Music genres come and go but education stays constant. People will always pay to learn the instrument
- Who’s ROI
- Started using Youtube in 2005 for the same use we use Dropbox today
- Finding out his business was like a gym membership and why he had to build in accountability
- Chip on his shoulder, a Hines Ward story, and understanding the people you are coaching
- The tendency for entrepreneurs is to compare up vs to compare down
Low lights, work on something you can’t do, get it to where you can do it and keep doing it until your brain goes somewhere else.
I am thinking about becoming a writer.
All Mike’s profits go to a dog charity
Mike’s new deal with Amazon
- The right gear partners
Links and Resources