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What an episode this is! Soloists… get your Evernote ready for this one. My friend Ryan Skelly and I talk about what it takes to make it in business. He is in full agreement with Gary Vaynerchuk’s philosophy “You can’t scale caring.” He also reiterates something Adam Carolla said when he visited The Solopreneur Hour, the value of over-delivering to your clients in the early stages of your learning curve.
Ryan and I don’t stop there. We also dive headlong into the nitty-gritty of Facebook advertising success. He is the self-admitted left-brained partner of another Solopreneur Hour co-host, Shane Johnston. The dynamic duo are true Facebook ads ninja experts and in this show Ryan spills his secrets.
Growing up as a football and basketball player and being raised by a self-employed father, Ryan saw early on the hustle it takes to make it in the real world. He learned quickly you’ve got to log your time to become a success in anything you do.
After spending some time working for others, including his dad, he reconnected with his former UConn college buddy, Nick Unsworth. And after seeing Nick crush it online, Ryan joined in one of Nick’s webinars. He was blown away by all of Nick’s incredible content. He took his newfound knowledge, struck out on his own and it was full-speed ahead from there.
One of the keys to his success along the way has been investing in himself, like he did when he purchased Nick’s webinar. As Ryan says in the show, “…when you invest in yourself, crazy sh*t happens.” And that crazy sh*t led him to his now Facebook ninja partner-in-crime Shane Johnston.
As you listen to the show you’ll get an earful of just how passionate Ryan is about Facebook. He gives you the down-and-dirty details on:
- Why business is no longer built on sell, sell, sell but give, give and give.
- The step by step breakdown of what a sales funnel is and how it works with your Facebook advertising.
- Why you should be transparent in everything you, including everything you do for your clients.
- How deep to niche your Facebook advertising – including how to advertise to just ONE person!
- The three keys to finding and marketing to a specific target audience on Facebook
Whether you have a successful Facebook page, or want to have a more successful Facebook page or are just starting your page, this is the episode you’ve been waiting for.
Get your Evernote open, get your pen & paper out or whatever it is you take notes with, get it ready and turn it up. Then hit repeat, you’ll want to hear this content a few times just to let it all sink in.
Love what you heard from Ryan Skelly? Of course you did. Check him out here:
https://smarturl.it/facebooksuccess
Resources from this episode:
https://solopreneurhour.com/40
https://solopreneurhour.com/28
https://solopreneurhour.com/30
https://solopreneurhour.com/itunes
WestJet Christmas Miracle:
https://www.youtube.com/watch?v=zIEIvi2MuEk
https://contestdomination.com
https://www.rafflecopter.com
https://smashitsocial.com
https://teespring.com
https://www.123employee.com
https://bleacherreport.com
https://www.clickbank.com
https://adespresso.com
https://findmyfacebookid.com
https://fptraffic.com
https://mypermissions.com
https://www.hyperalerts.no
I suppose the thing you gain from every episode is “You don’t know what you don’t know until you find out that you don’t know it”…………I am taking huge action everyday, but you cannot fail to gain nuggets of gold from every guest, even if you don’t realise what you are getting at the time. I had never considered starting my FB ads at lunchtime each day. I now have set one up and set it to stop at midnight each day……….I will report the effect!! But it makes so much sense….I just never thought of it again…thanks Ryan
David my question is whose lunch time do you start it at? I have not had a chance to listen to the episode yet. The answer maybe in there but reading your comment made me wonder. Starting at lunch your time is a great time for most of the States hitting in the morning time when people get to work. Just curious about the rest of the globe.
Off to actually listen and learn to see what nuggets I can pull from this episode!
That Sir is a very good point…….I suppose if we base it on the fact that my day starts six hours earlier than yours give or take, then I am starting the ads at 6:00am in the morning………So just have breakfast and lunch in bed and then your are sorted!!!
Always think about the Timing and Age Ranges. People from different Age Ranges will respond differently to your message. If you can split that out and hone in on the audience that is getting your the best results (opt-in’s, sales, etc.) then you can scale from there and save yourself some money in the longrun. Split testing Countries/Ages/Interests/Placement are huge to success longterm with Facebook Ads.
Most awesome interview dudes! Props to ma FB Ads biz homie Ryan …you crushed it with loads of actionable content brutha 🙂
Had an absolute blast on the podcast! So excited people are already getting value from the conversation. Love the message of the solopreneur hour! #FireYourBoss
Thanks for being here Ryan! I loved the episode, it was so full of info and action steps. It was a treat to listen in. We Soloists love you & Shane!
Ryan, did you have to get any sort of permission/approval to use the carolina panthers name or logo in your images? I assume the images themselves have no copyright but what about using the team name and logo within the images?
Great interview, learned a lot.. These two are top notch AD Gurus!
Absolutely stellar episode and way more than 50% of it was useful 😉 The insights on sponsored stories were amazing and I was making campaigns while listening … and I had results before I was done with the episode 🙂 Looking forward to going through the mindmap. Thanks so much to both of you for providing such valuable content!
I discovered the single person target audience by accident a few months back and used it to torture a friend. A process that happily coincided with the Edward Snowden leak and amplified the level to which he was freaked out by how much Facebook knew of his life.
You said my name in this episode!! And pronounced it perfectly LOL!! I was thanked for the iTunes review. Thank you for the great podcasts, loving them!