Proudly Unemployable - The Solopreneur Hour Podcast with Michael O'Neal

   

626: Dana Malstaff on Coaching, Sales Funnels, and How To Structure Your Online Course

Dana Malstaff is the CEO and Founder of Boss Mom. (http://boss-mom.com) She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.

Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego.  This show barely touches on how much depth Dana has as a businesswoman.  Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love.

Some topic highlights:

  • The correct framework and how to build a great online course
  • How to create your sales funnel with the end result in mind
  • How to vet your coaching clients
  • How to focus on benefits of your offerings, and not the features
  • How she stays true to her brand, even with her imagery
  • Digs in deep about our "free to paid journey"
  • Is there a silver bullet of online course work?
  • How she refines her systems every week

This just scratches the surface...this conversation is a true "writer-downer", as I like to say.  Enjoy!

Connect with Dana and check out her free webinar: How to Create a Great Online Course

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