My buddy Joe Pardo, creator of MAPCON, (Mid atlantic podcast conference) stopped by to chat about his new book, Sales Won't Save Your Business (available on Amazon for pre-order NOW).  We dug into what it's like to create a conference from scratch, what kind of problems you can expect, and how much it costs.

In Sales Won'tSave Your Business, Super Joe Pardo shares the secrets to his TOP formula.He used this formula to catapult his family's $100 million business to the nextlevel and then launch his own successful consulting career.

SalesWon't Save Your Business is a GPS for your organization,taking you from where you are to where you want to be. Rather than chapters,Joe uses "pins"--points along the journey where you need to stop and learnsomething.

In these pages, you will discover how to:
·Empower yourself to do what is necessary
·Implement change without ruffling feathers
·Create strong relationships with customersand team members
·Integrate technology into your business
·Grow your profit through training
·Control your customers' perception foryour benefit
·Create predictable and profitable processes

Whether you're a business owner, manager, salesperson,or aspiring leader, this hard-hitting, empowering book will inspire you toapply the TOP formula to your business, thereby increasing your confidence,your team's effectiveness, your customers' experience, and ultimately, your profit.