Solopreneurs.  This was one of those conversations that I physically had to cut off, because it was so good it could have gone on forever.

Dan Kuschell is the CEO of Joe Polish’s Genius Network, and is insightful, bright, and brilliant.  This is an instant best-of. Check out the Growth to Freedom podcast every Monday – after you listen to episode 735 of The Solopreneur Hour!

More About Dan Kuschell

As a kid Dan wanted to play professional baseball, from the age of 6 he knew it was his dream. So he told his dad who encouraged him and helped him.

One of the most impactful things Dan’s dad did for him was to take him to his first personal development workshop at the age of 10. That experience opened the gateway for Dan, and showed him the necessity of mindset, coaching and growth to being successful at baseball and anything else he did in life.

After high school Dan wasn’t drafted by the pros so he went to Aquinas College for two years, then Wayne State University for another two years. During his summers his sister helped him intern at an agency she was working at in Detroit. That agency was a direct response marketing firm.

While there he learned from such greats as Tony Robbins and Brian Tracy among others. Dan was fascinated by human behavior, and the psychology of why people did what they did. He was curious about why people responded certain ways to certain messages versus others. Soon direct response seemed a much better and more lucrative option than anything else he was considering after college.

On This Episode You’ll Also Hear:

  • A great coach does this – what is it?
  • What are the two types of marketing?
  • What are e.l.f. tools vs h.a.l.f. tools?
  • Why you should go out and do things solo.
  • The one phrase to take your offer to the next level.
  • And much, much more!

At the age of 22 Dan took his life savings and started his own business. He took what he had learned from the agency he interned at and set out on his own. He wanted to do what they did, but also wanted to know what he could do better and do in a more innovative way.

So he hired someone who had cashed out from Apple, and had him develop a software program that assessed your ability to sell. The program had seven categories of selling, and would determine where you were weak and then Dan’s firm would help strengthen those areas. While this may not sound all that remarkable today, Dan was doing this in 1992!

On today’s episode Dan shares his motivation in growing his company, some of his failures along the way, as well as his assessment of Pat Flynn’s 10 steps to a successful sales page. He adds a few extra bits to Pat’s 10 steps, you’ll want to hear what they are!

We also talk about the six human needs, and how tapping into those can be the difference between being what Dan calls a “sales pest” versus a “welcome guest”. If you’re curious what those 6 human needs are check them out:

  1. Certainty.
  2. Uncertainty/variety.
  3. Significance/purpose/meaning.
  4. Love and connection.
  5. Growth and mastery.
  6. Making a difference/contribution.

You’ll have to listen to hear how to expand on those six to deepen your rapport with your audience, and it is well worth your time to do so! Tune in for all of that and more on episode 371 of The Solopreneur Hour.

QUESTION OF THE DAY: What did you learn from Dan today that will change the way you do business? Let us know in the comments below!

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Selected Links and Resources From This Episode

Dan Kuschell’s website
Dan Kuschell on Twitter
The Growth to Freedom podcast
Genius Network events
The Solopreneur Hour on the Twitter
The Solopreneur Hour on Instagram
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