Neuro-linguistic programming or NLP as it’s commonly called: what is it and why the heck does it matter for your business and your life? You may have heard of it or perhaps you’ve even tried it, but do you know how impactful it can be on your solopreneurial journey?

Our guest for episode 780, Andy Murphy, a master NLP practitioner and mental performance coach, gives us the goods on NLP and how it can make a difference in every aspect of our lives.

More About This Show

Andy first was introduced to NLP when he began working in sales in Australia about 12 years ago. As Andy describes it, NLP works by updating your internal software. Much like a computer’s software system, our brains are run by programming. And if that programming isn’t giving us the life we want, we can use NLP to upgrade our software.

Neuro-linguistic programming can be used to strengthen our neurology, just like we strengthen our body’s muscles. We all have about 50,000 thoughts a day and for a significant percentage of the population, most of those 50,000 thoughts are negative.

By using NLP, we can retrain those thought patterns and begin producing new outcomes and new results in any (or every) area of our lives.

You’ll also discover things like:

  • Why you have to learn the basics, no matter what you’re doing.
  • How he lost everything and why it was one of the best things that ever happened to him.
  • If you’re stuck, Andy gives you an exercise to do.
  • What is anchoring and why is it relevant to your business?
  • Andy’s morning routine for success!
  • And much, much more.

In this episode, Andy shares with us background as a solopreneur and offers some practical NLP techniques we can use right now to alter our thoughts and change our behaviors – so we can produce the life we want.

Though the bulk of our discussion is about NLP, Andy also introduced us to who he is and where he’s been. He shares his own story in a frank and personal way, about his professional and personal life. He talks about anxiety and being in the midst of a nervous breakdown, overcoming all of that to landing where he is today: designing his life and living it the fullest as a true solopreneur.

Have a listen and then let us know in the comments or on Twitter, what  are you going to use NLP to change in your life?

Episode Resources

Andy’s web site
Andy on Twitter
Episode 38: You’re Probably In Sales, But Don’t Realize It
How to Make People Like You in 90 Seconds or Less
SoloLab: A Unique Mastermind
Jon Jones


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